News: CAREERLINK READY TO BATTLE THE MONSTER
- Recruiting giant TMP Worldwide's recruiting portal is scaring local
newspapers and validating one Clearwater company's long-standing
business strategy with plans to push recruiting portals into local job
"Last week we bought several domain names," Media
CareerLINK founder Pam Kauten said Wednesday afternoon, in an effort to
match similar domain name purchases by TMP for its new "jobmatch.com"
TMP is buying domain names with geographical tags on
either side of "jobmatch.com", Kauten said. (Example:
Media CareerLINK, which owns Florida CareerLINK, was
already selling job portals to radio stations across the country when
it inked a deal with a television broadcasting group that will buy
CareerLINK websites in 42 media markets.
(Disclosure: Florida CareerLINK is a Digital Daily advertiser.)
Kauten said she isn't frightened by TMP and the Monster's entry into
the local game, her company already is selling job portals locally and
TMP isn't, she said.
Who is frightened? Local newspapers, Kauten said, the
Web has already cost them an estimated $1 billion to $2 billion per
year in lucrative classified advertising sales. "They are absolutely
petrified at the Monster coming to town."
The five major daily newspapers in the Tampa Bay market
(the Tampa Tribune, St. Pete Times, Bradenton Herald, Sarasota
Herald-Tribune, Lakeland Ledger) all offer access to employment
advertising through their Web sites. What most do not offer is the
resume posting and job-matching services used on dedicated job posting
CareerLINK has focused on broadcasters as customers
because radio and television stations are looking to break the lock
newspapers have held on the "help wanted" market. CareerLINK charges
customers a development fee for each site and shares in any advertising
Media CareerLINK's largest market is a Detroit radio
station, it's smallest market is Monroe, Louisiana. The privately-held
company does not disclose its financial figures.